Mazda has long been celebrated for its driver-centric vehicles, combining sleek design, engaging performance, and innovative technology. In 2025, Mazda continues to push boundaries with the introduction of a powerful 6-cylinder hybrid SUV to its lineup, a move that signals the brand’s commitment to electrification while maintaining its signature “Zoom-Zoom” driving philosophy. This new SUV, built on Mazda’s Large Architecture platform, integrates a turbocharged 3.3-liter inline-six engine with a mild-hybrid system, delivering a potent mix of power, efficiency, and refinement. This article explores the details of Mazda’s latest offering, its place in the competitive SUV market, and what it means for the brand’s electrified future.
The New 6-Cylinder Hybrid SUV: A Game-Changer
The centerpiece of Mazda’s 2025 lineup expansion is the CX-90, now available with a high-output 3.3-liter inline-six turbo engine paired with a 48-volt mild-hybrid system. This powertrain, already acclaimed in the CX-90’s gasoline-only variants, produces up to 340 horsepower and 369 lb-ft of torque, making it Mazda’s most powerful production engine to date. The mild-hybrid system, known as M-Hybrid Boost, enhances fuel efficiency by powering auxiliary systems, reducing strain on the gasoline engine, and achieving an EPA-estimated 25 MPG combined.
Unlike full hybrids or plug-in hybrids (PHEVs), the mild-hybrid system in this SUV does not provide electric-only driving but assists the engine during acceleration and recaptures energy through regenerative braking. This setup ensures seamless power delivery and improved fuel economy without compromising the dynamic performance Mazda is known for. The CX-90’s rear-biased i-ACTIV All-Wheel Drive system further enhances handling, distributing power intelligently to tackle diverse driving conditions.
The CX-90 Hybrid joins Mazda’s growing electrified portfolio, which includes the CX-50 Hybrid, CX-70 PHEV, and the CX-90 PHEV. Mazda’s strategic focus on hybrid and plug-in hybrid technologies reflects its belief that these powertrains are the “sweet spot” for the U.S. market, catering to consumers seeking efficiency without sacrificing performance. With the addition of the 6-cylinder hybrid, Mazda is positioning itself as a premium brand that rivals the likes of BMW and Mercedes-Benz, offering a refined driving experience at a more accessible price point.
Design and Features
The CX-90 Hybrid embodies Mazda’s “Soul of Motion” design philosophy, characterized by sleek lines, a bold front grille, and slim LED headlights. The exterior is both elegant and athletic, with an integrated D-pillar air duct design that enhances aerodynamics while adding a distinctive aesthetic touch. Mazda’s attention to detail extends to the interior, where the CX-90 offers a near-premium cabin with high-quality materials, a 14.6-inch infotainment display, and a 10.1-inch driver display. Features like zero-gravity reclining seats and a 50-inch virtual head-up display create a “Smart Cabin” that prioritizes comfort and connectivity.
Safety is a key focus, with the CX-90 equipped with Mazda’s i-Activsense suite, including advanced features like nighttime pedestrian detection and collision mitigation technology. The SUV’s robust construction and advanced driver-assistance systems make it a compelling choice for families and safety-conscious buyers.
Performance and Driving Dynamics
The 3.3-liter inline-six engine, paired with an eight-speed automatic transmission, delivers exhilarating performance. The CX-90 Hybrid achieves a 0-60 mph time of approximately 6.5 seconds, competitive with other premium SUVs in its class. The inline-six configuration, narrower than a V6, allows for a control-arm front suspension that enhances agility and handling precision. This design choice underscores Mazda’s commitment to engineering excellence, ensuring the CX-90 delivers a driving experience that feels both sporty and refined.
The mild-hybrid system provides an additional layer of efficiency, particularly in stop-and-go traffic, where regenerative braking recharges the battery to power auxiliary systems. This results in smoother acceleration and reduced fuel consumption compared to traditional gasoline-powered SUVs. The rear-biased AWD system further enhances traction and stability, making the CX-90 suitable for a variety of terrains, from urban streets to rugged backroads.
Mazda’s Electrification Strategy
Mazda’s decision to introduce a 6-cylinder hybrid SUV aligns with its broader electrification strategy, which emphasizes a phased approach to hybrid, plug-in hybrid, and fully electric vehicles. By 2030, Mazda aims to have a fully electrified lineup, with a mix of hybrids, PHEVs, and battery electric vehicles (BEVs). The CX-90 Hybrid builds on the success of the CX-90 PHEV, which was named the 2025 Best Plug-In Hybrid SUV by U.S. News & World Report for its blend of efficiency, performance, and value.
Mazda’s collaboration with Toyota and Subaru has been instrumental in developing its hybrid technologies. The CX-50 Hybrid, for example, utilizes Toyota’s 2.5-liter four-cylinder engine paired with three electric motors, delivering 219 horsepower and a combined fuel economy of 38 MPG. The CX-90 Hybrid, however, showcases Mazda’s proprietary engineering with its inline-six mild-hybrid system, highlighting the brand’s ability to innovate independently while leveraging strategic partnerships.
The introduction of the CX-90 Hybrid also addresses market demand for powerful yet efficient SUVs. Mazda North American Operations CEO Tom Donnelly has emphasized that hybrid crossover SUVs are the ideal solution for affluent buyers who value driving dynamics and fuel efficiency. This strategy has proven successful, with Mazda reporting one of its best sales years in nearly three decades, driven by strong demand for its hybrid and PHEV models.
Market Positioning and Competition
The CX-90 Hybrid enters a competitive segment that includes rivals like the Toyota Highlander Hybrid, Honda Pilot, and Hyundai Palisade. However, Mazda’s focus on premium design and driving dynamics sets it apart. The CX-90’s inline-six engine and mild-hybrid system offer a unique combination of power and efficiency, appealing to buyers who might otherwise consider luxury brands like BMW or Lexus. Priced competitively, with a starting MSRP around $41,820 for the CX-70 3.3 Turbo Preferred (a similar model), the CX-90 Hybrid offers premium features at a more accessible price point.
Mazda’s brand positioning as a near-premium automaker is further reinforced by the CX-90’s upscale interior and advanced technology. Unlike mass-market competitors, Mazda targets buyers who value craftsmanship and driving enjoyment, making the CX-90 Hybrid a compelling alternative to more expensive luxury SUVs.
Environmental Impact and Sustainability
While the CX-90 Hybrid is not a fully electric vehicle, its mild-hybrid system contributes to reduced emissions and improved fuel efficiency compared to traditional gasoline SUVs. The 48-volt system minimizes the environmental footprint by optimizing engine performance and reducing fuel consumption. Mazda’s commitment to sustainability is evident in its plans to expand its electrified lineup, with a fully electric SUV expected by 2027, potentially resembling the Arata concept unveiled at the Beijing Auto Show.
The CX-90 Hybrid also benefits from regenerative braking, which captures energy during deceleration to recharge the battery, further enhancing efficiency. For eco-conscious consumers, the CX-90 Hybrid offers a practical balance of performance and environmental responsibility, making it an attractive option in the transition to a fully electrified future.
Future Outlook
The introduction of the CX-90 Hybrid is a significant step in Mazda’s electrification journey. With plans for a fully electric SUV and continued investment in hybrid technologies, Mazda is well-positioned to meet evolving consumer demands. The success of the CX-90 and CX-70 models suggests that Mazda’s focus on premium, driver-focused vehicles resonates with buyers, particularly in the U.S. market.
Looking ahead, Mazda’s collaboration with partners like Toyota and Panasonic for battery technology will likely accelerate its development of BEVs and advanced hybrids. The brand’s commitment to maintaining its “Zoom-Zoom” ethos ensures that future models will continue to prioritize driving enjoyment, even as they embrace electrification.
In Summary
Mazda’s new 6-cylinder hybrid SUV, the CX-90, represents a bold step forward for the brand, combining powerful performance, advanced technology, and efficiency in a premium package. With its turbocharged inline-six engine, mild-hybrid system, and rear-biased AWD, the CX-90 delivers a driving experience that rivals luxury competitors while remaining accessible to a broader audience. As Mazda continues to expand its electrified lineup, the CX-90 Hybrid stands as a testament to the brand’s ability to innovate while staying true to its core values of craftsmanship and driving pleasure. For buyers seeking a powerful, efficient, and stylish SUV, the 2025 Mazda CX-90 Hybrid is a standout choice.
FAQs
1. What is the fuel economy of the Mazda CX-90 Hybrid?
The Mazda CX-90 Hybrid, equipped with a 3.3-liter inline-six engine and a 48-volt mild-hybrid system, achieves an EPA-estimated 25 MPG combined, offering a balance of power and efficiency.
2. How does the CX-90 Hybrid differ from the CX-90 PHEV?
The CX-90 Hybrid uses a mild-hybrid system that assists the gasoline engine but does not offer electric-only driving. The CX-90 PHEV, in contrast, combines a 2.5-liter four-cylinder engine with electric motors for up to 26 miles of electric-only range.
3. Is the Mazda CX-90 Hybrid suitable for off-road driving?
Yes, the CX-90 Hybrid features Mazda’s i-ACTIV All-Wheel Drive system, which enhances traction and stability, making it capable of handling light off-road conditions while excelling on paved roads.